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Shai Aharony tested the effect that stock images had on Google rankings. A few days after I published that post, I decided to check out the search engine results pages (SERPs) for that term. The rest of this guide will walk you through how to implement these optimizations step-by-step. But feel free to keep the checklist open so you can follow along. Other off-page methods include social media and public relations. Either because they reveal interesting data, contain original insights and reports, or are otherwise entertaining.

Or buttons and other interactive elements don’t work, become hidden or broken, and so on. The biggest way to gain a competitive edge in the SEO world is knowing how to make search engines completely understand your content. For example, elements of off-page SEO include building links on other websites that point to your domain, social media, guest posts, and more. The cost of your search engine optimization project can vary considerably based upon the size and complexity of your website. Our managed services start at $2500 per month, and our a la carte pricing starts from $250 per page. Our on-page SEO services are designed to give your content the best possible shot at ranking, and that includes existing pages.

Most of the content ranking for “increase website traffic” listed bite-sized traffic tips. When it comes to search engine optimization, short URLs generally outperform long URLs. Once you have 10 keywords jotted down, you’re ready for step #2. So if you’re looking to get higher Google rankings, this guide is for you.

SEO Canonical Tag

We will start off easy and slowly get to the more advanced stuff! It’s important that you work your way down the checklist and complete each point in order. The key is considering what interactive elements would improve your content and what your audience would enjoy using. If your content is teaching people how to cook rice, it should show them a new way to cook rice and not the way every other blog post on the internet is showing them. Search engines work hard to reduce the amount of duplicate content in their results.

• Secondly, you should tidy up pages that aren’t getting many (if any) internal links.
• They also monitor performance and rankings over time, making suggestions as ranking factors change.
• Simply increasing internal links pointing to your 1-3 most important pages can boost their ranking.
• Your slug plays a minor role in helping Google understand the main topic of your page.
• Images can enhance the visual appeal and engagement of web pages.

Create Linkable Assets for Journalists (Digital PR)

While not a direct ranking factor, they influence CTR and user engagement. Andrew is the Head of SEO at SeoProfy, leading a team of more than 20 experienced SEO specialists. He has been involved in search engine optimization and digital marketing since 2016, gaining hands-on experience across various niches and regions. Andrew possesses strong analytical and strategic skills, particularly in planning SEO strategies for highly competitive projects. Craft high-quality content, BHS Links expand your backlink profile, and fix your website’s technical issues — stay consistent in these actions, and you’ll surely be pleased with the results. If you feel stuck in the SEO labyrinth, you’re always welcome to get in touch with our team so we can guide you through all the issues.

Use these tools and techniques to set your site up for SEO success. Just work through the checks that are most relevant/important for your site. It works for blogs, Shopify sites, local businesses, affiliate sites, and pretty much any other type of website you can think of. We hope you enjoyed this guide on on-page SEO vs technical SEO.

They will influence users and increase your clickthrough rate (CTR). You’ll attract more people that are interested in your business by optimizing your tags. There are many factors that search engines take into consideration when ranking your site. In fact, 83% of Internet users expect a website to load in three seconds or less! That’s why Google takes load times into account when ranking pages in search results, and why we include page speed optimization with our on-page SEO services.

This involves optimizing the readability of the text (i.e. how easy is it for both users and search engines to understand the content?) by using short, simple sentences. Content optimization also relates to keeping your content up to date, especially if you are writing about topics that are time-sensitive. In addition to this, you also need to make sure your site loads quickly for both mobile and desktop visitors. Each new page is fully optimized using an on-page SEO checklist. You’re left with new pages with high-quality content that engage your target audience while boosting your rankings on search engine results pages. Your web page should be filled with engaging, user-friendly, valuable content.

Social links

It ensures that your website is not only discoverable but also considered reputable. Some platforms like Shopify claim to do this automatically, but the results aren’t always great. It’s generally better to employ the help of a plugin like TinyIMG or Shortpixel. Given that 54% of Americans lack literary proficiency (essentially reading below the equivalent of a sixth-grade level), this means we’re alienating at least 46% of readers. If we could bring the reading grade level down, more people would be able to read it. You can use free tools like Hemingway and Grammarly to fix this.

But remember, although you want your website to rank on Google search, your user’s needs will always come first. For the best product page SEO, make sure that your online store is speedy, responsive, contains useful information, and has clear calls-to-action. This will lead to a fantastic user experience that’ll give customers the confidence to make a purchase from your store. To help you optimize your product pages, I’ve put together 13 easy steps that’ll get you started. From choosing the right keywords to writing effective product descriptions, these SEO best practices will get your online store off the ground.